The 10 Best Business Podcasts for Growth in 2020

The 10 Best Business Podcasts for Growth in 2020

For an entrepreneur to thrive in the business world, continual learning is essential for success. (This means maintaining a growth mindset.)

What’s a Growth Mindset?

In her book, Mindset: The New Psychology of Success, Dr. Carol Dweck studied how various students handled failure. Through her decades of research, she came up with a theory – the power of mindset.

Dweck defines the term, growth mindset, as when people believe their abilities can be developed. She further states, “In a growth mindset, people believe that their most basic abilities can be developed through dedication and hard work—brains and talent are just the starting point. This view creates a love of learning and a resilience that is essential for great accomplishment.”

In a growth mindset, you understand that you’re in control of your abilities, and you can choose to learn and improve them.

On the opposite side, Dweck describes the contrary idea as a fixed mindset. When discussing a fixed mindset, she says, “Their basic qualities, like their intelligence or talent, are simply fixed traits. They spend their time documenting their intelligence or talent instead of developing them. They also believe that talent alone creates success—without effort.”

It’s possible to be unaware of your mindset, but it has profound effects on your life and, therefore, your business.

Listen to Learn

Podcasts have become a great learning tool for the eager entrepreneur. The digital audios are easily accessible and can be downloaded and streamed through multiple platforms. You can choose from an infinite selection of topics and interests. What’s not to love? Maybe, just the time it takes you to find the right one.

But what makes a podcast beneficial for an entrepreneur?

A podcast that gives you meaningful information that you can implement in your life and business strategy.

For example, Ali Catherine, a young entrepreneur, and intuitive life coach makes listening to podcasts part of her morning routine. She’s very thoughtful about her episode choice because she’s looking to absorb valuable information that she can use.

This new information allows her to create actionable strategies to reach her current goal. While her schedule varies from day to day, she makes a conscious effort to fit this in. Whether she listens while making breakfast, or when she travels place to place, this is a habit she practices to maintain a growth mindset.

10 Podcasts for Entrepreneurs on the Grow

If it expands your knowledge and helps you improve your business in an hour or less, why not give it a shot? You’re merely listening with the intent of learning.

Some podcasts are geared to small business owners, some help with self-improvement. Yet, all of them are for any entrepreneur because the information is universal for business and marketing.

 

1.The Tim Ferriss Show Image result for the tim ferriss show podcast

Entrepreneur and author of The 4-Hour Work Week, Tim Ferriss hosts one of the most popular business podcasts. He interviews special guests like Tony Robbins and Arnold Schwarzenegger. This podcast is great if you’re looking to step up your business goals.

 

2.Marketing School Image result for the marketing school podcast

Hosted by marketing experts Neil Patel and Eric Siu, the Marketing School podcast is just that. Stay up to date with insider marketing tips in only 10 minutes – every single day.

 

3.Smart Passive Income Image result for smart passive income podcast

Hosted by Pat Flynn, the brains behind The Smart Passive Income Blog tells all of his business and blogging strategies. Learn how to create multiple “passive income” streams that work for you.

 

Side note—an excellent recommendation from Flynn revealed on one of his podcast episodes. In regards to time management, he suggests, looking through and finding specific episodes that align with your current goal, instead of just finding one podcast and starting from the beginning of the podcast series.

As the great philosopher, Confucius said, “Knowledge without practice is useless.”

 

4.Entrepreneurial Thought Leaders Image result for entrapanual thought leaders podcast

What better way to learn about business than from some of the brightest minds? Produced by Stanford eCorner each week during the spring, fall, and winter quarters, experienced entrepreneurs and innovators come to Stanford University to share lessons from their entrepreneurial journey.

 

5.Marketing Over CoffeeImage result for marketing over coffee podcast

The perfect podcast to listen to while you sip on a cup of joe. This weekly podcast takes place in a coffee shop, where hosts John Wall and Christopher Penn discuss essential marketing methods for business.

 

 

6.RiseImage result for rise podcast

One of my personal favorites and a well-rounded podcast hosted by entrepreneur and New York Times bestselling author Rachel Hollis, who gives you tactical tools for your life and business. Hollis speaks with business and development leaders that share valuable life takeaways.

 

7.The School of Greatness Image result for school of greatness podcast itunes

Hosted by author, entrepreneur, and former pro-athlete, Lewis Howes. The School of Greatness speaks with brilliant business minds, world-class athletes, and influential celebrities, to share inspiring stories to find out what makes people “great.”

 

8.Gary Vee Experience Image result for gary vee experience podcast itunes

Hosted by CEO, investor, and public speaker Gary Vaynerchuk. On the Garyvee Audio Experience, you’ll find a mix of his keynote speeches, interviews, and chats on marketing and business.

 

 

9.How I Built This Image result for how i built this podcast itunes

Do you ever wonder about the individuals behind multibillion-dollar brands?

NPR’s business podcast hosted by Guy Raz speaks with the individuals behind some of the world’s biggest brands, such as Airbnb, Spanx, Instagram, and Clif Bar. Each week, Raz takes you on a narrative journey about these business leaders – and the “movement they built.”

 

10.The Mind Your Business Podcast Image result for the mind your business podcast itunes

Hosted by James Wedmore, The Mind Your Business Podcast will help you take your business mindset to the next level. James believes success is “created by mindset over strategy, magic over metrics, and attitude over action.” In the podcast, Wedmore offers stories of success and the mindset necessary to get you there.

 

Now, learn some new business strategies, get inspired, and GROW.

Why Blog? Proven Growth Benefits for Your Business

Why Blog? Proven Growth Benefits for Your Business

With ever-changing technology and consumer demands, businesses must create a strong online presence to engage and communicate with their customers efficiently.

According to Hubspot, 81% of B2B companies use a blog as a content marketing tactic.

Why? It’s less expensive than other marketing strategies and more effective in attracting potential customers. Talk about a win-win.

So how does blogging help grow your business?

Your Blog Is Ultimately a Marketing Channel That:

 

1.Attracts Visitors

 

The Statistic: Companies that blog have 55% more visitors to their website. (Source: Hubspot)

Google is responsible for over 94% of all global search traffic. Therefore, blogging is a beneficial way for small businesses to build brand awareness and set themselves apart from competitors.

If your blog provides relevant and useful content to your target audience, it will attract visitors.

Sharing information your readers find valuable is key to keeping them engaged. Don’t blog about what you find interesting. Consider what’s important to your target audience (in all stages of the buyer’s journey).

Source: Moz

 

Lastly, make sure the content is well written, researched, and reliable.

2.Helps Convert Visitors into Leads

 

The Statistic: B2B online marketers who have blogs gain 67% more leads. (Source: Hubspot)

Business blogging can help leads and customers understand their problems and answer questions they may have.

At the same time, you’re educating your target audience on the products and or services your business offers.

In turn, this generates higher conversions, sales, and better customer retention.

Furthermore, blogging provides an opportunity for you to create a personal connection with prospective and new customers.

You can do this by including a comments section on your posts. This way, visitors and customers can reach out to you.

By adding a conversation, you engage the reader and open the door to endless possibilities.

Plus, you improve customer service by communicating directly with people. It’s much more helpful than having a static page.

3.Creates Opportunities for Sharing 

 

The Statistic: Companies that blog receive 97% more links to their website. (Source: Business 2 Community)

Adding valuable blogging content encourages engagement with your brand.

When someone shares your blog, it provides more discovery opportunities for your business while also increasing your exposure to a new audience.

Plus, your blog posts give you content you can use on social media. With multiple sharing platforms, you can increase your market growth exponentially.

Source: Social Media Examiner

4.Increases Your Ranking in Google (SEO)

 

The Statistic: Companies that blog receive 434% more indexed pages. (Source: Hubspot)

The search engines will love you.

Search engines reward you for providing fresh content, using relevant keywords, and providing valuable content for searchers.

Each blog post gives the search engines new content to index. With each post, that’s one more indexed page. And one more chance to show up in search engine results.

An excellent way to boost organic traffic is by using search engine optimization (SEO) strategies.

Blog posts improve your opportunity to receive more inbound links. These are links to your website from other websites. Inbound links directly improve your SEO.

5.Builds Credibility

 

The Statistic: 68.5% of consumers say that a blog adds credibility to a website. (Source: Hosting Tribunal)

For many consumers, an updated blog is a sign that companies care about their customers.

It’s a useful relationship tool because unlike other marketing strategies, it doesn’t just tell someone to buy something.

Business blogging can add real value to the customer by helping them understand and solve their problems.

By blogging, you’re providing educational information in a more casual and personal tone. Which can help you build trust with your audience.

Also, it shows leads and customers you’re knowledgeable and experienced in your industry.

It takes time to build authority, but the payoff is well worth it.

Take, for instance, compound blog posts—the posts that help solve the reader’s problems. They don’t lose value or relevancy over the long term and will continue to generate new leads and traffic over time.

Source: Key Difference Media

The Bottom Line 

 

So, if you own a small business or work freelance, you might want to consider the advantages a blog could offer.

If you don’t have the time to write a blog, hire someone. There are writers such as myself and other freelancers you can employ to help you get started.

There are people out there looking for your products and/or services. The time to grow your business is now.